Effective Social Media Marketing
4-week Short Course
This course offers a unique blend of theoretical knowledge and practical skills, essential for mastering digital marketing on social media platforms. Whether you're seeking to enhance your professional skills or boost your business's online presence, this course is an invaluable resource.
Course Information
Duration
4 weeks
Class Frequency
1 day/week
Subsidies
SkillsFuture (up to 70%)
SCTP (up to 90%)
Course Fees
From $281 with subsidies
Training Partner
Hustle Singapore
Course Overview
The "Effective Social Media Marketing" course is a comprehensive introduction to the dynamic world of digital marketing, with a special focus on leveraging platforms like Facebook and Instagram. Designed to bridge the gap between theory and practice, this course provides a thorough understanding of various digital ad types, their purchasing processes, targeting mechanisms, and more. It's an essential program for anyone looking to master social media marketing strategies and execution.
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Comprehensive Curriculum: Covering inbound marketing, SEO, email marketing, and social media analytics.
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Hands-On Learning: Practical sessions on Meta Ads Manager, campaign execution, and ad creative design.
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Expert Instructors: Taught by experienced, industry professionals.
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Beginner-Friendly: Suitable for all levels, with no prior digital marketing experience required.
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Funding Opportunities: Eligible for SkillsFuture Credits and Enhanced Training Support for SMEs.
Why Enroll in the Course?
Course Details
Course Outcomes
Upon completing this course, learners will be able to:
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Identify current trends on Facebook and Instagram.
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Understand key metrics for optimizing digital marketing ad spend.
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Develop strategies for ad campaign planning.
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Measure ROI across various marketing platforms.
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Utilise Facebook Ads Manager and Instagram for Business.
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Create visually appealing content with tools like Canva.
Job Opportunities
After completing the course, numerous career paths open up, including:
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Social Media Marketing Manager
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Digital Marketing Strategist
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Content Marketing Specialist
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SEO and SEM Professional
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Email Marketing Coordinator
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Social Media Analyst
Additional Notes
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The course is SkillsFuture claimable for eligible Singaporeans.
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Company sponsorships are available, making it a great opportunity for employee training.
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The curriculum is designed to be engaging and relevant, ensuring learners can apply their skills immediately in real-world scenarios.
Course Curriculum
Introduction to Inbound Marketing
Search Engine Optimisation (SEO)
Email Marketing
Social Media Marketing (Facebook & Instagram)
Social Media Analytics
Design Compelling Ad Creatives (Canva)
Direct interaction enhances understanding, promotes engagement, and allows immediate feedback.
Ensures relevance, aligns with current industry standards, and boosts job readiness.
Experienced trainers offer real-world insights, updated knowledge, and valuable industry connections.
Learning support guides learners towards securing jobs and forging successful careers.
Course fees and subsidies
Full Course Fee
✅ Non-Singaporeans
+ Foreigners
You pay $3,774.60
Fee Breakdown:
$2,210.00 Full course fe
+198.90 GST*
$2,408.90 Total fee payable
SkillsFuture Funding
(Baseline)
Up to 70% subsidy
✅ Singapore Citizen
✅ 21–39 years old
You pay $722.67
Fee Breakdown:
$2,210.00 Full course fee
-$1,547.00 90% subsidy
$663.00 Nett fee
+59.67 GST*
$722.67 Total fee payable
SkillsFuture Mid-Career Enhanced Subsidy (MCES)
Up to 90% subsidy
✅ Singapore Citizen
✅ 40 years old and above
You pay $280.67
Fee Breakdown:
$2210.00 Full course fee
-$1,989.00 90% subsidy
$221.00 Nett fee
+59.67 GST*
$280.67 Total fee payable
Offset payable fees with your credits
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Eligible Singapore Citizens can use their SkillsFuture Credit or PSEA (Post Secondary Education Account) funds to offset course fee payable after funding.
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Eligible NTUC – UTAP funding for NTUC members
* GST payable for all funding-eligible applicants is calculated based on the prevailing GST rate after the baseline funding subsidy of 70%.
SkillsFuture funding eligibility criteria:
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Singapore Citizens, Singapore Permanent Residents, or LTVP+ holder
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Trainee must achieve at least 75% attendance.
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Trainee must pass all prescribed tests/assessments and attain 100% competency.
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The college reserves the right to claw back the funded amount from the trainee if he/she does not meet the eligibility criteria.
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What are the prerequisites to join this course?Applicants should be Singapore Citizens, permanent residents, or LTVP+ Holders aged 21 and above, with a positive attitude towards completing the programme and seeking employment in the related field.
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What is the course duration?Full-time learners will complete in 3 months, while part-time learners will complete in 6 months.
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Where will the training sessions be held?Training will take place at the training centre at International Plaza, Singapore.
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Do you provide any career support post-training?Yes, you will have an opportunity to access our career coach to assist with personal branding, interview skills, CV crafting, and placement opportunities.
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What is the teaching methodology adopted in this course?The course includes live, instructor-led, face-to-face classroom sessions facilitated by experienced trainers. Assessments involve questionnaires, projects, and portfolio building.
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How does this course stand out from other Data Science courses?We pride ourselves on industry-validated courseware, experienced trainers, continuous learning support, and a solid track record in data science training.
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Will I have any practical experience during the course?Absolutely. The course involves hands-on learning, group exercises, and real-world scenarios to ensure practical application of knowledge.
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What are the job opportunities after completing this course?Data Science is in demand in Singapore. Graduates can explore roles as Data Scientists, Data Analysts, Machine Learning Engineers, and more. With the skills gained, you'll be well-positioned for these in-demand roles.
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Do I need prior experience in IT or Data Science to enrol?While a background can be beneficial, it's not mandatory. Our course is structured to accommodate both beginners and those with some prior knowledge.
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What is the typical class size for this course?10-20 pax
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What hardware do I need?CPU: Minimum 2-4 cores. RAM: Minimum 4GB Disk: At least 50GB for system operations
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What software do I need?Operating system: Ubuntu Linux 16.04 LTS or later / Windows / MAC OS Node.js: Version 8 or higher